SOMY London Stuns with ‘Malikat Collection’ at Ham Polo Club, Richmond

Royalty, Fashion, and Philanthropy Shine in Exclusive London Event

On September 19th, 2024, the global fashion community focused on Richmond as SOMY London revealed its eagerly awaited Spring/Summer 2025 collection, Malikat, at the esteemed Ham Polo Club. The event was an exquisite blend of high fashion, cultural diplomacy, and philanthropy, providing an extraordinary evening for the distinguished invited guests.

Adding royal splendor to the event were Their Royal Highnesses Papa Eganda and Queen Grace Eganda of AIDO, both renowned for their global advocacy in cultural diplomacy. Their attendance underscored the significance of the evening, showcasing how fashion can bridge cultures and foster international connections. The occasion was further elevated by the presence of distinguished dignitaries, including members of the Saudi royal family and the Paramount Queen of the Ga State in Ghana, Manye Naa Tsotsoo Soyoo I.

The Malikat collection, the centerpiece of the evening, dazzled attendees with its exquisite blend of modern elegance and traditional craftsmanship. Opening with a prelude at 5 PM, the presentation at 6 PM left audiences mesmerized by SOMY London’s signature innovation. Fashion critics and enthusiasts alike praised the collection for its visionary designs, which seamlessly combined contemporary styles with rich cultural heritage.

The evening wasn’t solely about fashion—it also championed philanthropy and cultural advocacy. AIDO Network International, recognized for its global work in cultural diplomacy and the Ubuntu philosophy, was among the special guests personally invited by SOMY London and Dr. Angela Soong. AIDO’s presence added a profound sense of purpose to the night, perfectly aligning with SOMY’s commitment to using fashion as a vehicle for social change and global unity.

In a continued demonstration of this commitment, the event supported the Barnfield Foundation, a charity that provides therapeutic horse-riding programs for vulnerable individuals. This partnership exemplified SOMY London’s belief that luxury fashion and philanthropy can go hand-in-hand, sending a powerful message that high-profile events can indeed make a positive impact on society.

Major media outlets, including Vogue, BBC, and London Fashion Week, were in attendance to document the event’s elegance. The global reach of the event was further enhanced by international media coverage from Ilaaf and Alsharq Alawsat, ensuring that the Malikat collection’s influence extended far beyond the UK’s borders.

The launch of the Malikat collection wasn’t just a fashion show—it was a defining moment in modern fashion, diplomacy, and advocacy. SOMY London proved that when fashion is intertwined with cultural diplomacy and philanthropy, it becomes a force for global change. This memorable event will be remembered as a landmark in the evolution of fashion’s role in shaping a more inclusive and socially responsible world, solidifying SOMY London’s position as a forward-thinking visionary leader in the global fashion industry.

AIDO PRESS